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Research papers

Opportunities for translating new product concept screening techniques from the US To Japan, Europe and the world

This paper analyzes the similarities across countries in the way consumers respond to new product ideas, then describes a technique that can successfully screen new product ideas around the world.

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Jeffrey L. Pope
June 15, 1990
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Citation

Pope, J. L. (1990a, June 15). Opportunities for translating new product concept screening techniques from the US To Japan, Europe and the world. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/opportunities-for-translating-new-product-concept-screening-techniques-from-the-us-to-japan-europe-and-the-world


Research papers

The internationalisation of everyday-life-research

This paper is about a new international approach to consumer research. The Approach uses the concept of Everyday-Life Research (EDL) which is derived from the principles of phenomenology, ethnomethodology, and social psychology seeking to understand...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Authors: Norbert Homma, Jorg Ueltzhoffer
Company: SINUS Markt- und Sozialforschung GmbH
June 15, 1990
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Citation

Homma and Ueltzhoffer (1990a, June 15). The internationalisation of everyday-life-research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-internationalisation-of-everyday-life-research


Research papers

Global strategies for Japanese products in major Asian and Western countries: International comparative survey

In this report, differences in how Japanese products are seen are studied based on an international comparative survey in light of the above problem, and 4 viewpoints are offered as an idea for the breakthrough of Japanese companies for...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Shungo Hiromura
June 15, 1990
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Citation

Hiromura, S. (1990a, June 15). Global strategies for Japanese products in major Asian and Western countries: International comparative survey. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/global-strategies-for-japanese-products-in-major-asian-and-western-countries-international-comparative-survey


Research papers

Essence of international brand values

The general proposition is that successful international brand marketing depends upon a full understanding of the 'Essence' of the brand, and of the 'Essence' of local cultures. In some instances the Essence of the Culture is more important. In other...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Authors: Terry Hanby, Peter Cooper
Company: QRi Consulting Ltd.
June 15, 1990
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Citation

Hanby and Cooper (1990a, June 15). Essence of international brand values. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/essence-of-international-brand-values


Research papers

Japanese lifestyle, life models and applications to creative concepts

This paper attempts to describe changes in the Japanese lifestyle focusing on the idea of life images pursued by consumers and suggests a life image to develop creative concepts. The Japanese lifestyle has been strongly affected by the social and...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Hiroe Suzuki
Company: Dentsu Macromill Insight
June 15, 1990
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Citation

Suzuki, H. (1990a, June 15). Japanese lifestyle, life models and applications to creative concepts. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/japanese-lifestyle-life-models-and-applications-to-creative-concepts


Research papers

Marketing strategy and management in Japan

Today the Japanese market is rapidly becoming a site for international competition. In the field of household daily necessities too, several large foreign-affiliated companies have entered the Japanese market and are achieving considerable success....

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Kozaburo Sagawa
June 15, 1990
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Citation

Sagawa, K. (1990a, June 15). Marketing strategy and management in Japan. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-strategy-and-management-in-japan


Research papers

Keeping pace with the changing women's market around the world

The following summarizes the key findings of my book. Marketing to Women: A Global Perspective, which examines the women's market in ten countries: United States and Canada (North America); Brazil, Mexico, and Venezuela (Latin America); Great...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Rena Bartos
June 15, 1990
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Citation

Bartos , R. (1990a, June 15). Keeping pace with the changing women's market around the world. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/keeping-pace-with-the-changing-women-s-market-around-the-world


Research papers

Thinking global and acting local

The challenge for European researchers in the 1990s is to meet the requirement for information which is truly global in scope, but which retains a clear focus on local markets and issues. The imminence of the Single Market is merely accentuating the...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Colin Buckingham
Company: Nielsen
June 15, 1990
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Citation

Buckingham, C. (1990a, June 15). Thinking global and acting local. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/thinking-global-and-acting-local